Global Campaign News

Over the past few years, more and more people have become aware of the downside of bottled water production and consumption. Roughly 70,000,000 PET bottles end up being dumped in North American landfills every year. Further bottled water costs significantly more than tap water. In many North American cities, where drinking water quality is strictly regulated, one could re-fill their water bottle over 50 times with tap water for less than one tenth of a cent.

Globally, an estimated $100 billion US are spent every year on bottled water. Yet it would only take $30 billion to halve the number of people who do not have ready access to clean, safe, drinking water, and achieve one of the Millennium Development Goals established by the UN in 2000 (Earth Policy Institute, 2006).